Well-in-Hand's Zero Zitz! was recently featured by the editors of Teen side-by-side with products from enormous corporations such as Stridex. So how did a small business in a Lynchburg-area basement end up going zit-to-zit with the giants of the industry? "Many years of grass-roots marketing and herbal research is paying off," notes Doby. "Our products are appealing to the growing number of people concerned about the impact of applying synthetic chemicals to their bodies," says Doby. "They are seeking safe, natural alternatives that are effective and affordable," she adds.
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